All blog posts

Learn why profit matters and how it supports business survival, growth, investment, and long-term stability.

Learn how the marketing mix (4Ps) helps businesses create customer value through the right product, price, promotion, and place.

Learn the difference between primary and secondary research and when businesses should use each to make informed marketing decisions.

Learn the positive and negative impacts multinational companies have on local economies, jobs, competition, and long-term development.

Learn why stakeholder groups often disagree and how businesses balance competing interests to make effective, fair decisions.

Learn why many businesses prefer internal finance over external finance, exploring cost, control, risk, and long-term stability.

Learn why businesses conduct market research and how it reduces risk by improving decisions, understanding customers, and guiding strategy.

Learn why promotional strategies work differently for different audiences based on preferences, habits, values, and communication styles.

Learn what contribution means and why it’s essential for understanding profit, pricing, and break-even analysis in business.

Learn why profitable businesses still face cash flow problems due to late payments, high costs, poor planning, and rapid growth.

Learn why promotion is important and how it helps customers understand a product’s value, purpose, and benefits.

Learn how individual and firm decisions shape economic outcomes through resource allocation, incentives, and market interactions.

Learn how negotiation and compromise help employers and employees resolve disagreements fairly and maintain strong working relationships.

Learn how customer service influences marketing success by shaping customer loyalty, satisfaction, and brand reputation.

Learn why business goals shift when external conditions or leadership changes, and how firms adapt to new challenges and opportunities.

How Do Businesses Increase Profit, and What Strategies Are Most Effective?

Learn why sales forecasting is challenging due to market changes, customer behavior, competition, and limited data.

Learn why customers respond differently to price changes based on income, preferences, substitutes, and perceived value.

Learn why businesses use depreciation and how it helps them understand asset value, expenses, and long-term financial planning.

Learn why understanding revenue is essential for decision-making, forecasting, pricing, and long-term business planning.

Learn how businesses can improve cash flow and avoid shortages through better planning, faster payments, cost control, and inventory management.