Business Management Exemplars

About Business Management Coursework Exemplars

The Coursework Exemplars section gives IB students (both SL and HL) access to real, high-quality samples of IB Business Management Internal Assessments (IA) and Extended Essays (EE). Each exemplar is carefully selected to model top-scoring work, aligned with IB assessment rubrics and showcasing what examiners expect at different achievement levels.

On this page, you'll find full-length exemplars annotated with examiner commentary, highlighting strengths, weaknesses, and specific rubric-based insights. These samples demonstrate how ideas are structured, arguments developed, and criteria met to achieve high marks.

Every exemplar is enriched with Jojo AI

About Business Management Coursework Exemplars

How has the introducon of new features in 'FIFA Ulmate Team' game mode contributed to the profitability of EA Sports within the video game industry?

Should Duolingo continue with its creative Social Media Strategies to improve its financial position?

How has the launch of BMW i5 model improves BMW sustainability and profitability of the company?

Should Sephora continue its expansion to the UK market to strengthen its market position?

How have Patagonia's sustainable production methods affected its growth?

What are the Qualitative and Quantitative Outcomes of the Porsche Taycan and Macan EV Launches on the Company's Sustainability Goals?

To what extent does Xiaomi’s development of IoT and associated products contribute to its long-term viability?

To what extent have the Adani Group's sustainable initiatives contributed to achieving its target of net-zero emissions by 2050?

How can Netflix achieve an ideal combination of both its production of original content and license acquisitions of movies and series to achieve an optimal profit for the next five years?

To what extent has Spotify’s usage of promotional strategies coupled with management information systems (MIS) been successful in penetrating the Indian music streaming industry?

How did the Marketing Strategies of ‘The Walt Disney Company’ for its online streaming platform, Disney +, Affect its Launch and Sales?

To what extent can Netflix’s success and growth be attributed to the corporate culture of freedom and feedback and Reed Hastings’s leadership style, as well as the treatment of employees?

To what extent will the use of Polylactic Acid bioplastics allow businesses to improve their environmental and economic sustainability in the UK?

To what extent did Amazon's post-Covid-19 diversification strategies impact its revenue growth and profitablity?

To what extent have Chipotle's CSR initiatives improved the company's reputation and financial performance following the 2015 E. coli outbreaks?

To what extent has the merger of Kraft Food Group and H.J Heinz impacted the performance of The Kraft Heinz Company in the U.S. Food & Beverage industry between 2018 to 2023?

To what extent has Dior successfully used glocalisation to penetrate the Asian market?

How did Al Nassr’s acquisition of Cristiano Ronaldo increase Saudi global visibility through soccer?

To what extent do some of the current major external partnerships progressions align with Burt’s Bees’ sustainability mission?

To what extent does Microsoft’s strategic initiatives for growth in the AI sector improve its market competitiveness and profitability?

To what extent have IKEA’s sustainable practices affected its triple bottom line?

To what extent does Ryanair’s use of the point-to-point model give it a competitive advantage in the European passenger aviation market?

What influence do leaders have on organizational culture, specifically considering Marc Benioff's contributions to Salesforce's corporate culture?

To what extent has Airbnb Inc.’s use of digital marketing to build brand equity contributed to its profitability in the vacation rental industry from 2021 to 2024?

To what extent have unconventional marketing techniques enabled Prime Hydration to establish a competitive presence in the global refreshment market?

To what extent new Ecobank Côte d’Ivoire digital bank branch model improved the profitability of the company?

To what extent has GrabFood’s innovation been an effective growth strategy to increase its market share in Southeast Asia?

To what extent has Howard Schultz’s leadership style influenced the organizational structure and culture of Starbucks Co.?

Research Question: To what extent has Ola’s diversification strategy into the E2Ws market in India given it a competitive advantage over other two-wheeler electric vehicle manufacturers, expanding its market share?

To what extent did Walmart's acquisition impact Flipkart's competitive position in India Market?

How does salary cap regulations and financial strategies impact the financial stability and performance of large market v/s small market NBA teams?

To what extent Intel’s recycling practices help to reduce electronic waste while exploring methods that they can adopt?

To what extent did Elon Musk’s acquisition of Twitter and its rebranding to “X” in 2022 impact the company’s revenue between 2022 and 2024?

To what extent did Old Spice’s 2010 advertisement, ‘The Man Your Man Could Smell Like, ’ influence the company’s sales performance and enhance customer engagement with the brand?

To what extent has Elon Musk’s leadership style influenced the organizational culture and market position of X Corp. (formerly Twitter) since his acquisition?

To what extent was the launch of Greggs’ Vegan Sausage Roll campaign the cause of the company’s commercial growth in 2019?

To what extent should ARK introduce an ETF that includes Harry Markowitz’s Portfolio Selection Theory as a growth strategy?

¿De qué manera la aplicación de una estrategia de responsabilidad social corporativa influyó en las ganancias del periodo de la empresa Repsol tras el escándalo del derrame del 2022 en la Refinería La Pampilla?

To what extent have Prime’s marketing strategies led to its success?

To what extent has L’Oréal's Corporate Social Responsibility (CSR) strategy contributed to its competitive advantage and financial performance in the global beauty industry?

The Impact of Elon Musk’s leadership style on Tesla's overall success

To what extent has Johnson and Johnson’s continuous focus on corporate social responsibility impacted their success?

To what extent has the lack of innovation, driven by poor market research, contributed to Nokia's failure to grow as a smartphone organization?

To what extent has Valves use of holacracy affected its employee motivation?

To what extent has Apple leveraged its branding and product innovation to sustain its competitive edge in the global smartphone market ?

To what extent has Red Bull's above-the-line promotional marketing strategy contributed to its standing as a global leader in the energy drinks industry?

Do the Profit and Sustainability Rules in the Premier League restrict promoted clubs from sustainably increasing revenues?

To what extent was entering the streaming service industry a strategically good decision for Disney?